How to Measure Your Facebook Ads ROI (With Metrics That Matter to Your Boss and Business)
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SEPTEMBER 22, 2021
The only option the platform gives you is to optimize to the initial conversion event, which is a higher funnel metric. This conversion point is flawed and doesn’t account for the lower funnel metrics that matter to the business—like opportunities, pipeline, and revenue. How to calculate the real ROI of your Facebook ads.
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