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30 Women Shaping B2B Tech Marketing

SnapApp

Data is at the tip of everyone's tongue these days—GDPR compliance, Facebook being Facebook, etc. traditional social media advertising like buying Facebook ads). I built the affiliate marketing program at RealtyShares from the ground up and scaled it to what is now the largest and highest ROI marketing channel. . . .

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30 Women Shaping B2B Tech Marketing

SnapApp

Data is at the tip of everyone’s tongue these days—GDPR compliance, Facebook being Facebook, etc. traditional social media advertising like buying Facebook ads). I built the affiliate marketing program at RealtyShares from the ground up and scaled it to what is now the largest and highest ROI marketing channel.

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60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

CPL: Cost-per-Lead. Some systems also incorporate feeds from social media such as Facebook, Twitter, LinkedIn, and others. FB: Facebook. A service by Google that generates detailed statistics about a website''s traffic and traffic sources, and measures conversions and sales. CPC: Cost-per-Click (See PPC).

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The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

Blogging is a core component of inbound marketing, as it can accomplish several initiatives simultaneously -- like website traffic growth, thought leadership, and lead generation. It helps marketers drive traffic to their website, convert that traffic into leads, establish authority on certain topics, and drive long-term results.