article thumbnail

Are Your Leads Worth Pursuing? Throw Most of Them Out!

Leadspace

If someone is interested in your product or service, is it necessarily true that they will convert into a paying customer in the future? Simply put, are you confident that the data and signals you have validate that a lead is truly ready, able, and eager to buy your product or service?

article thumbnail

Q&A Recap From Our 2020 Trends Webinar

Metadata

Finally, the 600lb gorilla in the room could be a miss on product-market fit. Any tips on connecting LinkedIn Lead Gen Forms to your marketing automation platform and content management system? For starters – we use Hubspot as our marketing automation platform and WordPress as our content management platform.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Lead Liaison Announces Next Iteration of Event Lead Management, GoExhibit!â„¢

Lead Liaison

Example data points include average cost per lead (CPL), revenue generated, return on investment, post-event engagement activity, and more. marketing automation platforms (HubSpot, Eloqua, Salesforce.com Marketing Cloud, etc.), Furthermore, GoExhibit!â„¢ â„¢ now provides enterprise-level reporting.

article thumbnail

What’s Behind the Resurgence for Account-Based Marketing

LeanData

For B2B marketing and sales professionals, the term Account- Marketing (ABM) has been cropping up more and more in conversations, media articles and blogs, vendors, and event presentations. 3 These technologies were formerly only available to large companies with sizeable IT, marketing and sales teams.

article thumbnail

What’s Behind the Resurgence for Account-Based Marketing

LeanData

For B2B marketing and sales professionals, the term Account- Marketing (ABM) has been cropping up more and more in conversations, media articles and blogs, vendors, and event presentations. 3 These technologies were formerly only available to large companies with sizeable IT, marketing and sales teams.

article thumbnail

What’s Behind the Resurgence for Account-Based Marketing

LeanData

For B2B marketing and sales professionals, the term Account- Marketing (ABM) has been cropping up more and more in conversations, media articles and blogs, vendors, and event presentations. 3 These technologies were formerly only available to large companies with sizeable IT, marketing and sales teams.