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Metadata.io Closes Record Year As Market for Autonomous Demand Generation Surges

Metadata

firmographic, technographic, demographic, buyer intent) using their proprietary targeting graph of over 1.4 This year also brought the integration with G2 Buyer Intent data , available to mutual customers through G2’s integration hub. billion business prospects. With this integration, G2 and Metadata.io In 2020, Metadata raised $6.5m

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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

2: Marketing Qualified Leads (MQLs). . These are the warm leads. They have shown enough interest to be labeled as “qualified”, but haven’t shown strong enough buying intent to be labeled an SQL. These are hot leads that provide a much stronger indication of lead quality. 4: Cost-Per-Lead (CPL). .

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Q&A Recap From Our 2020 Trends Webinar

Metadata

What about intent data? Any tips on connecting LinkedIn Lead Gen Forms to your marketing automation platform and content management system? LinkedIn Lead Gen Forms integrate with Marketo, Pardot, Eloqua, plus a few others here. All forms from LinkedIn Lead Gen Forms start with “Lead ad:” in Hubspot.