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30 Women Shaping B2B Tech Marketing

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The biggest shift/change i’m seeing in the B2B tech landscape right now is more people accepting that in order to bring a product to market in a saturated niche, you need to differentiate by brand. . I'm seeing a real shift in B2B tech toward the world of ecommerce. Kate Talbot. Content is often a long game. Jenn Steele.

article thumbnail

30 Women Shaping B2B Tech Marketing

SnapApp

The biggest shift/change i’m seeing in the B2B tech landscape right now is more people accepting that in order to bring a product to market in a saturated niche, you need to differentiate by brand. I’m seeing a real shift in B2B tech toward the world of ecommerce. Kate Talbot. Content is often a long game. Jenn Steele.