41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018
SnapApp
APRIL 4, 2018
And, of those not exceeding their revenue goals, a whopping 74% did not know the number of visitors, leads, MQLs, or sales opportunities they needed to hit their targets. . . Common tool used: Marketo. . #3: Common tool used: Marketo. . #4: 4: Cost-Per-Lead (CPL). . It’s a vicious cycle. Short answer: You can’t. . .
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