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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

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4: Cost-Per-Lead (CPL). . This metric will provide a tangible dollar amount so the marketing team can determine how cost-effective it is to acquire new leads across each of the different channels. CPL thresholds will vary quite a bit based on the product and industry. Tracking method – Eloqua. . . Adam Honig.

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Q&A Recap From Our 2020 Trends Webinar

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Any tips on connecting LinkedIn Lead Gen Forms to your marketing automation platform and content management system? We also use Salesforce as our CRM. LinkedIn Lead Gen Forms integrate with Marketo, Pardot, Eloqua, plus a few others here. Are you seeing a lower CPL on Facebook with similar lead quality?