Metadata
NOVEMBER 7, 2023
In the pandemic’s earliest days, everyone had their sights set on cost per lead (CPL), with spend-per-month averaging $35K. We looked at the click-through rate (CTR), conversion rate, cost per lead (CPL), and cost per opportunity (CPO) for each. CPO N/A $21,378.29 CPO $7,722.17 $7,546.49 CPO $8,330.22 $4,869.48
Metadata
SEPTEMBER 28, 2023
After a few months, my cost per lead (CPL) was $3k, and I was in a frenzy. After a few months, still nothing, and at that point, I was convinced our audience either wasn’t on social media or they didn’t want to hear from us. But Abdallah, paid social is sooo expensive I want to remind you of my CPL at Armorblox: $3k.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Metadata
OCTOBER 6, 2021
And targeting your audience with paid social media campaigns is one of the best ways to do that. This B2B Paid Social Benchmark Report will give any B2B company the data, insights, and social media strategies to level up their social media ads. platform ran in 2020 to find paid social media benchmarks.
Metadata
OCTOBER 6, 2021
And targeting your audience with paid social media campaigns is one of the best ways to do that. This B2B Paid Social Benchmark Report will give any B2B company the data, insights, and social media strategies to level up their social media ads. platform ran in 2020 to find paid social media benchmarks.
Metadata
JANUARY 8, 2024
Liam outlined these backburner metrics in his DEMAND session as follows: Cost metrics: Metrics that measure the cost per something —think cost per lead (CPL) and cost per acquisition. Just tell Optimizer which metrics matter to you—whether that’s CPL or CPO—and let our technology automatically move your budget to the top-performing ads.
Expert insights. Personalized for you.
52 
Let's personalize your content