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10 Social Media Copy Tips To Spark Conversation

Anyword

To celebrate World Trade Day, the ice cream brand created the #FairTweets campaign , which included a microsite that allowed people to write a tweet and Ben and Jerry’s would “recycle” any unused tweet characters by replacing them with a message about World Trade Day and a link to an article about fair trade (and of course, the hashtag #FairTweets).

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B2B Pay Per Click Advertising

LeadSloth

Interview with Terry Whalen from CPC Search. Do your clients use Salesforce for Google AdWords, Marketing Automation systems or other tools? Jep: What are you tips for creating effective landing pages and/or microsites? We have never found microsites to be a good investment of our time. do you find most effective?

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Custom Reports: Measuring Lead Generation Conversions with Google Analytics

NuSpark Consulting

Google Analytics is an amazing tool that can track all types of data related to website usage; from visitor metrics to content metrics and conversion metrics. These ‘thank you” page URLs are the page URLs you will be tracking on your website (as well as any pay-per-click or online advertising landing page or microsite).

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Content Marketing Strategy: A Comprehensive Guide for Modern Marketers

Hubspot

The most common components of a content marketing program are social media networks, blogs, visual content, and premium content assets -- like tools, ebooks, or webinars. So you decide to create some DIY design tools to help them, you know, DIY. Proficient in web analytics and keyword tools.