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B2B Pay Per Click Advertising

LeadSloth

Interview with Terry Whalen from CPC Search. Jep: What are you tips for creating effective landing pages and/or microsites? We have never found microsites to be a good investment of our time. To generate demand for your products, it’s not enough to nurture the existing leads in your database. do you find most effective?

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Custom Reports: Measuring Lead Generation Conversions with Google Analytics

NuSpark Consulting

These ‘thank you” page URLs are the page URLs you will be tracking on your website (as well as any pay-per-click or online advertising landing page or microsite). For example, “Google” is a source, “organic” and “cpc (cost per click or paid search)” are mediums. With proper tagging, this data can be sliced and diced further.