Paid Media Ad Strategies for the 4 Most Common Marketing Priorities
SmartBug Media
SEPTEMBER 9, 2022
Another benefit of display ads is that while they can cost far more per impression, they can still significantly reduce your average cost per click (CPC). percent of B2B decision makers turn to YouTube when researching new purchases. Pay-per-impression (PPI) is when you pay for each unique time your ad is displayed.
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