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Quick Wins: Choosing Your Keywords

Ledger Bennett

This enhances the visibility of your website and helps improve your CTR/CPC – thanks to a higher quality score ranking. Once you have implemented these tips you’ll soon be seeing a decrease in your CPA, CPC and total spend! Other blogs that may interest you.

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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

Tracking methods used – The 4 main tracking tools used are Eloqua, Google Analytics, Conductor and Salesforce. CTR, Unique CTOR, Forwards/Shares and links clicked on. Tracking method – Eloqua. . . Cost-per-click (CPC). User Engagement Metrics (time on page, bounce rate, organic CTR, etc.). Adam Honig.