42 B2B Marketing Acronyms and Abbreviations
Digital B2B Marketing
JUNE 7, 2012
Includes both SEO and paid search. SEO : Search Engine Optimization. PPC : Pay Per Click. CPA : Cost per Action. A marketing approach that treats every company individually rather than as a mass of similar companies TAP : Targeted Accounts Program. SEM : Search Engine Marketing. SMM : Social Media Marketing.
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