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Salesforce.com

42 B2B Marketing Acronyms and Abbreviations

Digital B2B Marketing

JUNE 7, 2012

PPC : Pay Per Click. CPA : Cost per Action. Salesforce.com. A marketing approach that treats every company individually rather than as a mass of similar companies TAP : Targeted Accounts Program. SEM : Search Engine Marketing. Includes both SEO and paid search. SEO : Search Engine Optimization. SMM : Social Media Marketing.

Paid Content

Paid Content Lead Ranking Cost Per Click Cost per Lead

60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

JUNE 19, 2014

Examples: Salesforce.com, Google. CPA: Cost-per-Action. CPC: Cost-per-Click (See PPC). PPC: Pay-per-Click. For search engines, PPC ads display an advertisement when someone searches for a keyword that matches the advertiser''s keyword list, which they submit to the search engine ahead of time. CPL: Cost-per-Lead.

Paid Content

Paid Content Work Management Sales Management CMS Development

42 B2B Marketing Acronyms and Abbreviations

60 Marketing Acronyms Every Industry Pro Should Know

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