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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

These are super important, but hard to track without a tool. Forecast - We track all deals with the closed-date of the current quarter. . The MQAs are divided out by size of company - SMB, Mid-Market and Enterprise. . We track touches and closed-won with our Client Experience team. . . New backlinks. Brian Carter.

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Why Host a Blog on Your Corporate Website?

Online Marketing Institute

It’s positioning your site as more of an authority in the eyes of the search engines, and it’s making your site more resourceful. Users like a website to be resourceful, and the search engines like whatever is good for the user. Links Let’s be real. His columns can be found in the Search Engine Watch archive.

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17 Best Paid Media Tools for Marketers

Single Grain

Get access to tools for social advertising and implement effective, streamlined campaigns on Facebook with minimal effort, thanks to prescriptive workflows and suggestions that align your business goals with other advertising campaigns online. Related Content: How to Produce Paid Facebook Video Ads for Mobile Like a Pro.

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10 PPC Trends You Can’t Ignore in 2020

Single Grain

Set bids to get as many conversions as possible at a set target CPA. Your easy-to-digest report will now be generated, like this example: Dive Deeper: What Amazon’s Marketing Strategy Can Teach SMB Owners. How to Create a Facebook Video Ad that Gets Attention. The market size of process automation will increase from 71.5%

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60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

Helps users with content editing and more "behind-the-scenes" work like making content searchable and indexable, automatically generating navigation elements, keeping track of users and permissions, and more. CPA: Cost-per-Action. This factors heavily into CAC/CoCA, and is a metric marketers should keep a keen eye on.