PPC Isn’t Screwed — You Aren’t Doing It Right
Convert
NOVEMBER 8, 2022
Quality score takes into account expected click-through rate (CTR), ad relevance, and landing page UX. When optimizing for Cost Per Acquisition (CPA), data is king. Mapping this out gives you a clear picture of Inputs and Outputs for marketing efforts in terms of Net ROI. Here is one concrete tip for each goal: 1.
59 
Let's personalize your content