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42 B2B Marketing Acronyms and Abbreviations

Digital B2B Marketing

JUNE 7, 2012

UX : User Experience Online Marketing Acronyms CTR : Click Through Rate or Click Rate. CPA : Cost per Action. Salesforce.com. Activity intended to improve organic search rankings. PPC : Pay Per Click. May refer to paid search or other CPC priced media programs. SMM : Social Media Marketing. CPC : Cost per Click.

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60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

JUNE 19, 2014

Examples: Salesforce.com, Google. CPA: Cost-per-Action. CTR: Clickthrough Rate. It’s important for marketers to understand what APIs can do to factor them in to their marketing strategies. Learn more about how marketers can use APIs here. B2B: Business-to-Business. Companies that sell to other businesses.

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