Directive Agency

OCTOBER 2, 2019

One of the significant challenges within paid advertising is prospecting while staying within your cost-per-lead (CPL) or cost-per-action(CPA) target. On LinkedIn, an account-based marketing list was uploaded, and through the use of lookalikes, the total audience with similar characteristics increased by 436%.

Linkedin 53

Linkedin Facebook Paid Search Agency Google 53

Act-On

FEBRUARY 26, 2024

Ad IDs allow advertisers to track and target mobile users with personalized ads based on their behavior and interests while allowing users to limit ad tracking and protect their privacy. What is the California Consumer Privacy Act (CCPA)? Users can choose to reset or disable their advertising ID at any time.

Paid Content 214

Paid Content Advertising Agencies Multi-Touch Attribution Cost Per Thousand 214

Convert

NOVEMBER 8, 2022

With ad blockers, huge privacy shifts, tough competition, etc., Then, when Apple released its privacy updates in iOS 14.5, Overall, the entire analytics space is messy and looking for better solutions—ones that are privacy compliant and aligned with the way people actually shop—is proving to be a real headache. “PPC is dead.”.

PPC 59

PPC Paid Content Lead Ranking Cost per Acquisition 59