42 B2B Marketing Acronyms and Abbreviations
Digital B2B Marketing
JUNE 7, 2012
CPA : Cost per Action. CPL : Cost per Lead. Salesforce.com. GA : Google Analytics. CPN : Cost per Name. Used for pricing email, telemarketing or postal list rentals or purchases. Used for performance-based online advertising buys, the cost is based on the number of actions (such as a registration or purchase) delivered.
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