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42 B2B Marketing Acronyms and Abbreviations

Digital B2B Marketing

CPA : Cost per Action. CPL : Cost per Lead. Salesforce.com. GA : Google Analytics. CPN : Cost per Name. Used for pricing email, telemarketing or postal list rentals or purchases. Used for performance-based online advertising buys, the cost is based on the number of actions (such as a registration or purchase) delivered.

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60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

Examples: Salesforce.com, Google. CPA: Cost-per-Action. CPL: Cost-per-Lead. GA: Google Analytics. A service by Google that generates detailed statistics about a website''s traffic and traffic sources, and measures conversions and sales. Find out why HubSpot and Google Analytics don''t match here.