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10 (More) Marketing Terms You Need To Know

EMagine B2B Blog

The leaders in CRM services are Salesforce.com, SugarCRM, Oracle and Workbooks. The Cost Per Lead (CPL) in a PPC campaign is considered a KPI. Most CRM’s like SugarCRM and Salesforce.com are considered to be a SaaS as well as Google Apps like Google Docs. CRM – Customer Relationship Management.

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11 Ways the iPad can be used for B2B Marketing (aka a list of App Store apps all B2B Marketers should be using)

Adobe Experience Cloud Blog

For B2B marketers, you can expect the following tools will be useful on an iPad (and Smartphone): Social Media tools: Twitter apps, Facebook’s app, Google Buzz’s app, LinkedIn’s app are all useful to B2B marketers. CRM tools: An example of these are Oracle ‘ s and Salesforce.com’s mobile apps.

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42 B2B Marketing Acronyms and Abbreviations

Digital B2B Marketing

CPL : Cost per Lead. Salesforce.com. GA : Google Analytics. Used for pricing email, telemarketing or postal list rentals or purchases. CPA : Cost per Action. Used for performance-based online advertising buys, the cost is based on the number of actions (such as a registration or purchase) delivered. SFA : Sales Force Automation.

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60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

Examples: Salesforce.com, Google. CPL: Cost-per-Lead. GA: Google Analytics. A service by Google that generates detailed statistics about a website''s traffic and traffic sources, and measures conversions and sales. Find out why HubSpot and Google Analytics don''t match here. B2B: Business-to-Business.