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60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

Examples: Salesforce.com, Google. CPA: Cost-per-Action. CPC: Cost-per-Click (See PPC). Regularly determining your company’s NPS allows you to identify ways to improve your products and services so you can increase the loyalty of your customers. Learn more about how marketers can use APIs here. PPC: Pay-per-Click.