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60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

But some acronyms have multiple meanings, even industry-specific ones, and sometimes Wikipedia doesn''t do them justice. CPA: Cost-per-Action. CPC: Cost-per-Click (See PPC). CRM: Customer Relationship Management. At the simplest level, CRM software lets you keep track of all the contact information for these customers.

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Complete Guide to B2B Marketing

Directive Agency

They also have terrific support and are able to integrate into most every CRM so that your data stays intact. Wikipedia (Non-VA). In this section, we are going to dive into how you can run effective PPC campaigns that not only drive new business; but also, keep your cost per acquisition (CPA) down. CRM Integration.