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Top 10 Digital Marketing Books to Read for 2020

Martech Advisor

Google AdWords for Beginners: A Do-It-Yourself Guide to PPC Advertising. Once you complete the book, you can supplement your learning with Google’s Google Ads Certification courses that cover the five key areas of Google Ads, viz. Learn More: Top 20 Content Marketing Online Courses and Certifications to Enroll in 2020.

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45 Best Digital Marketing Tools to Boost Your Business

Optinmonster

AIOSEO also provides tools for on-page analysis, giving users actionable insights to improve their content’s SEO friendliness. SEMrush SEMrush is a comprehensive digital marketing toolkit widely used for SEO, PPC, content marketing, and social media analytics.

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The Impact of AI on Experimentation: How Are Real Optimizers Using Artificial Intelligence to Test and Learn?

Convert

From Shakey the Robot in the late 1960s to the “Expert System” in the 1970s, and of course, various virtual assistants (Siri and Alexa) and chatbots, we’ve always looked for systems that can improve our productivity, learn from our inputs, and adapt to our preferences. Email is dead”, “Content is dead”, “PPC is dead”.

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45 Best Digital Marketing Tools to Boost Your Business

Optinmonster

AIOSEO also provides tools for on-page analysis, giving users actionable insights to improve their content’s SEO friendliness. SEMrush SEMrush is a comprehensive digital marketing toolkit widely used for SEO, PPC, content marketing, and social media analytics.

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Top CRO Companies: 27 A/B Testing & CRO Agencies for Brands Looking to Thrive with Experimentation

Convert

A conversion rate optimization agency will also offer other testing methods such as A/B/n, MVT (multivariate testing), split testing, or others. Let’s assume of course that you’re actually viable for testing. Free education, paid internal training, program building, and, of course, full-service CRO. Services Offered: PPC, SEO.

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20 SaaS Marketing Automation Tools & Tips For Your MarTech Stack

accelerate agency

By implementing A/B testing and multivariate testing, you can ensure you find the right combinations quicker. It offers more than 50 automated tools to help your business with SEO, PPC, social media marketing, content marketing, and much more. Lucky Orange helps answer all those questions and more with in-depth analysis and heatmaps.

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20 SaaS Marketing Automation Tools & Tips For Your MarTech Stack

accelerate agency

By implementing A/B testing and multivariate testing, you can ensure you find the right combinations quicker. It offers more than 50 automated tools to help your business with SEO, PPC, social media marketing, content marketing, and much more. Lucky Orange helps answer all those questions and more with in-depth analysis and heatmaps.