SnapApp

APRIL 4, 2018

Of course you want to measure conversion at all steps through the pipeline, but for marketing it can't just be "what's the cost per lead?" Full Circle Insights | Sr. Look at how content is performing over time to determine which topics are most relevant to the top of your funnel. Relevance | Co-Founder. . .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Full Circle Insights

JANUARY 28, 2021

The nature of the next disruption is unknown, of course. Intro to Full Circle Campaign Attribution. An Intro to Full Circle Matchmaker. Full Circle Insights Overview. Guide to 2nd Half Planning with Campaign Insights. How CMOs Stay Relevant in a Changing World. Got CMO Skills?

Sales Management 98

Sales Management Marketing Attribution Lead Ranking Planning 98

Full Circle Insights

NOVEMBER 24, 2020

Failure (within reason, of course!) Intro to Full Circle Campaign Attribution. An Intro to Full Circle Matchmaker. Full Circle Insights Overview. Guide to 2nd Half Planning with Campaign Insights. How CMOs Stay Relevant in a Changing World. Optimizing Marketing Outcomes Over Time.

Planning 91

Planning Sales Management Lead Ranking Marketing Attribution 91

Full Circle Insights

JUNE 22, 2021

If you’re using Full Circle Insights funnel metrics and campaign attribution solutions, you already have the measurement tools in place to successfully deploy an agile strategy. Intro to Full Circle Campaign Attribution. An Intro to Full Circle Matchmaker. Full Circle Insights Overview.

Planning 102

Planning Lead Ranking Sales Management Marketing Attribution 102

Full Circle Insights

JANUARY 26, 2021

Agile Marketing was around before COVID-19, of course, but its popularity is growing, and it’s easy to see why: When plans are turned upside down by a black swan event, marketers are naturally drawn to an iterative approach that lets them change course quickly. Intro to Full Circle Campaign Attribution.

Planning 52

Planning Sales Management Lead Ranking Marketing Attribution 52

Full Circle Insights

AUGUST 21, 2020

Recommend changes if course corrections are needed (e.g., Intro to Full Circle Campaign Attribution. An Intro to Full Circle Matchmaker. Full Circle Insights Overview. Guide to 2nd Half Planning with Campaign Insights. How CMOs Stay Relevant in a Changing World. Got CMO Skills?

Marketing Attribution 59

Marketing Attribution Lead Ranking Sales Management Multi-Touch Attribution 59

Full Circle Insights

MAY 12, 2021

It’s time for B2B companies to strategically evaluate the changes they made during the pandemic and decide what to keep and where to reverse course. Intro to Full Circle Campaign Attribution. An Intro to Full Circle Matchmaker. Full Circle Insights Overview. Got CMO Skills?

Lead Ranking 59

Lead Ranking Sales Management Marketing Attribution Top of Funnel 59