The Ultimate Guide to Sales Prospecting: Tips, Techniques, & Tools to Succeed
Hubspot
OCTOBER 5, 2017
Provides us with context about the prospect’s interests or prior behavior, allowing us to develop more personalized outreach. Before we make a purchase decision, 60% of us rely on word-of-mouth , friends, and social media; 49% on customer references; 47% on analyst reports and recommendations; and 44% on media articles.
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