Marketing Interactions
MARCH 8, 2017
The VP of HR is concerned about the quality of training, how much it will cost and the likelihood of user adoption and how long it will take to get 5,000 employees onboarded and proficient. What are the adjacent costs in addition to the purchase price and whose budget do they impact?
Marketing Interactions
JUNE 23, 2017
When you create a buyer persona , make sure you include the details, rather than providing only vague terms such as “grow revenues,” “increase efficiency,” or “reduce costs.” Lower total cost of ownership for ERP by moving to a cloud platform. Often, these are seen as late-stage issues, such as, “the price was too high.”
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