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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

JULY 31, 2009

However, many tech buyers visit vendor Web sites many times to learn about and compare products, yet few register or leave evidence of their activity. I would put Demandbase here along with firms like Active Conversion, Hubspot, iHance, Leadlander, Sales Genius, and Zoominfo. I’m sure I forgot a few. Feel free to chime in if I did.

Enterprise Management 40
Enterprise Management Work Management DemandBase Marketing Management 40
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Turning Web Site Visitors into Paying Customers

Online Marketing Institute

MARCH 13, 2011

Laura Ramos , a principal analyst at Forrester Research who focuses on business-to-business marketing trends and technology, says that services like Demandbase could prove useful, but adds that it may be hard to measure its impact on sales and marketing. But Longo says that Demandbase does a better job of integrating relevant data.

Enterprise Management 40
Enterprise Management Marketing Automation Services Work Management Marketing Management 40
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