Cost, CPO, Intent Leads and MQL - B2B Marketing Zone

How Metadata Fundamentally Changed My Approach to B2B Marketing

Metadata

APRIL 8, 2024

Seriously: our lead-to-conversion rate increased by 15X and our cost per opportunity (CPO) went from $40k to $800. For context, our cost per lead (CPL) was around $1,000 before we started using Metadata. With leads coming in, I felt like the Marketing team was doing its job. I was instantly hooked.

Cost per Lead

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Measure This, Not That: Your Guide to the Demand Gen Metrics That Matter

Metadata

JANUARY 8, 2024

Liam outlined these backburner metrics in his DEMAND session as follows: Cost metrics: Metrics that measure the cost per something —think cost per lead (CPL) and cost per acquisition. Source: Metadata’s 2023 Paid Social Benchmark Report Liam also suggests avoiding gated content and MQL-driven marketing.

Cost per Lead

Cost per Lead Demand Ideal Customer Profiles Marketing Analytics Tools

B2B Marketing Zone

How Metadata Fundamentally Changed My Approach to B2B Marketing

Measure This, Not That: Your Guide to the Demand Gen Metrics That Matter

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