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Glossary: 29 Email Marketing Terms Marketers Must Know

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According to Wikipedia , " Email marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fund-raising messages to an audience. CPM (Cost per thousand) - In email marketing, CPM commonly refers to the cost per 1000 names on a given rental list. For example, a rental list priced at $250 CPM would mean that the list owner charges $.25 25 per email address. This type of blocking occurs on a per email basis. Renting a list usually costs between $.10 40 per name. Yahoo!,