NuSpark Consulting

JUNE 9, 2012

For lead generation, conversion optimization, and lead nurturing strategies, retargeting may be the overlooked child, but there’s no question it can be very effective and an efficient tactic to bring prospects back to your website or content. The idea here is to bring them back with an offer or alternative content.

Conversion Rate 100

Conversion Rate Paid Content Tactics Internet Marketing 100

NuSpark Consulting

JUNE 9, 2012

For lead generation, conversion optimization, and lead nurturing strategies, retargeting may be the overlooked child, but there’s no question it can be very effective and an efficient tactic to bring prospects back to your website or content. The idea here is to bring them back with an offer or alternative content.

Paid Content 100

Paid Content Conversion Rate Tactics Internet Marketing 100

Martech

APRIL 27, 2022

Measurement is a challenge to every aspect of marketing from attribution to campaign optimization. To meet that challenge, marketers need insights into the vast quantities of data being generated from the wealth of customer touchpoints. Data and analytics take the guesswork out of marketing. Types of marketing analytics models.

Marketing Attribution 128

Marketing Attribution Paid Content Marketing Analytics Tools Analytics 128

Bionic

APRIL 6, 2018

The new ANA contract is either a worst nightmare or a dream come true for media agencies. The ANA Contract is the New Model Agreement Between Advertisers and Agencies. The ANA contract is shaking up the advertising industry. In fact, Assembly just won AdAge 2018 Media Agency of the Year.

Advertising Agencies 40

Advertising Agencies Paid Search Agency Ad Agencies Media 40

Terminus

APRIL 10, 2017

Meet Connor Bloodworth, Programmatic Advertising Operations Coordinator at Terminus. Connor Bloodworth’s job title — Programmatic Advertising Operations Coordinator — is a mouthful, and to someone who’s not intimately acquainted with the world of marketing, it may sound like a tongue twister of buzzwords.

Cost Per Thousand 42

Cost Per Thousand Work Management Marketing Management Paid Search Agency 42

Martech Advisor

FEBRUARY 20, 2020

A data management platform (DMP) is defined as a software that helps build sophisticated audience/ customer segments to run highly targeted advertising and marketing campaigns. Table of Contents. Data Management Platforms house and organize data in segments, giving marketers the flexibility to use data as they please.

Enterprise Management 87

Enterprise Management Work Management Marketing Automation Services Marketing Management 87