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Is paid social advertising still worth it in 2023?

Metadata

So, I did what any demand generation marketer would do in my situation: DIY’d some LinkedIn ads using the platform’s native tools. After a few months, my cost per lead (CPL) was $3k, and I was in a frenzy. Hey, maybe I just didn’t have the chops to catch our customers’ attention on LinkedIn. My next move?

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10 Tips for Success with B2B Marketing on Twitter

Oktopost

Social media marketing has seen rapid growth, with Twitter following close behind LinkedIn as one of the top two most-used social media platforms for B2B marketers. Deloitte does a great job promoting its organization without trying to lock down sales. Let Your Branding Shine. Avoid Constant Sales Posts. Find the Right Collaborations.

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20 Benefits of Advertising via Online Channels

Single Grain

Can you believe that it’s been nearly three decades since the first online ad graced us with its presence? That’s right. In 1994 , the very first banner ad appeared on a previous iteration of today’s tech site, Wired. It marked the dawn of a new era of digital marketing that would transform the world into the digital landscape we know today.