Cost Per Thousand, Lead and POS - B2B Marketing Zone

Making Sense of Marketing Acronyms: Part 1

Bluetext

MAY 8, 2023

CAC (Customer Acquisition Cost) The cost of finding your next paying customer, the cold hard cash that got them through the door and signing on the dotted line. CPM (Cost Per Mille) The cost of showing off your ad to 1,000 people! If you made $2, but spent 1, you have a ROAS of 2x.

Lead Ranking

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10 PPC Best Practices to Get the Most out of Your Marketing Budget

Optinmonster

FEBRUARY 26, 2020

This will naturally lead to better, qualified leads. We’re going to set a weekly rule that will increase our max CPC (cost-per-click) bids by 15% for keywords with more than 50 conversions and a cost per conversion of less than $10. And 83% say that video helps them with lead generation.

Marketing Budget

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B2B Marketing Zone

Making Sense of Marketing Acronyms: Part 1

10 PPC Best Practices to Get the Most out of Your Marketing Budget

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