Banners Don’t Drive Leads in B2B Marketing
Digital B2B Marketing
MARCH 7, 2013
If your goal is to deliver leads that you can tie back directly to your marketing investment, do not make banners the core of your enterprise B2B marketing program. Lead generation is still one of the top objectives of enterprise B2B marketers and many B2B publishers continue to propose banners as a way to deliver leads.
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