Remove Cost Per Thousand Remove Godaddy Remove Magazine Remove Price
article thumbnail

The Ultimate Guide to TV Ads

Hubspot

It wasn’t until NBC’s Sylvester “Pat” Weaver introduced what was known as the “ Magazine Concept ” for TV commercials. Advertisers could purchase time blocks (around one to two minutes) during which their advertisement would air, and multiple brands could advertise during one program … much like in a magazine. Cost Per Thousand (CPM).