The Ultimate Guide to TV Ads
Hubspot
NOVEMBER 7, 2018
It wasn’t until NBC’s Sylvester “Pat” Weaver introduced what was known as the “ Magazine Concept ” for TV commercials. Advertisers could purchase time blocks (around one to two minutes) during which their advertisement would air, and multiple brands could advertise during one program … much like in a magazine. Cost Per Thousand (CPM).
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