Martech

OCTOBER 19, 2022

billion, and more than 90% of all digital display ad dollars will transact programmatically, according to eMarketer. Preferred deal is a one-on-one programmatic auction where publishers sell premium inventory at a set CPM price to a selected number of advertisers. These advertisers bid in real-time at or above the fixed CPM price.

Advertising Agencies 109

Advertising Agencies Paid Content Cost Per Thousand Advertisements 109

Webbiquity

APRIL 14, 2014

In addition, as search intent becomes more detailed or specific (long-tail search phrases), the click distribution across the first page organic listings begins to even out, as searchers look for the best match or answer to their query. And furthermore, long-tail searches have higher overall organic click-through rates.

Paid Content 100

Paid Content Statistics Social Media Social Marketing 100

Bannerflow

AUGUST 24, 2020

According to the latest eMarketer research , Worldwide display advertising is expected to grow by 18.5% Indeed, new research from eMarketer predicts that over 70% of US adults plan to shop digitally during the 2020 holiday season thanks in part to the impact of Covid-19. However, the top three ad sizes, with 52.2%

Display 96

Display Stats Advertisements Advertising 96