How to Get the Most Value out of Your Programmatic Ads
Aberdeen
NOVEMBER 5, 2019
In this way, you place your ads into the hands of those individuals who actually make purchase decisions and those who are looking to purchase. Examples include AppNexus, BrightRoll, DoubleClick, etc. How is the ad invoiced (dynamic CPM is far better than fixed CPM)? What ad exchanges does the company partner with?
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