Hubspot

APRIL 2, 2021

Rex Gelb , director of advertising and analytics at HubSpot, says one of the biggest mistakes brands make is not thinking through their marketing goals. Another option is called programmatic direct, in which ad inventory is sold at a fixed cost per thousand impressions (CPM) with no bidding.

Buy 83

Buy Work Management Cost Per Thousand Marketing AI 83

Hubspot

FEBRUARY 27, 2020

Google has recently shown an increasing interest in expanding YouTube's offerings for performance advertisers with TrueView for Action — a powerful campaign type that helps drive leads and conversions. You want to make sure the relevant ones stick around, so it's critical to lead with a captivating message so they keep watching.

Youtube 92

Youtube Cost per Acquisition Advertisements Advertising 92

Hubspot

SEPTEMBER 12, 2016

Doubleclick emerged on the scene as one of the first ROI tools for banner ad campaigns. With Doubleclick, advertisers could see if an ad's performance was suffering midway through a campaign, and they had the option to make changes. Pay-for-placement eventually evolved into pay-per-click. 1997: Pop-up ads quickly rise and fall.

Paid Content 28

Paid Content Advertising Agencies Paid Search Agency Advertisements 28