42 B2B Marketing Acronyms and Abbreviations
Digital B2B Marketing
JUNE 7, 2012
SEM : Search Engine Marketing. PPC : Pay Per Click. May refer to paid search or other CPC priced media programs. CPC : Cost per Click. Generally used for paid media programs and calculated media cost divided by clicks. CPM : Cost per 1,000 Impressions. Salesforce.com.
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