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10 PPC Best Practices to Get the Most out of Your Marketing Budget

Optinmonster

Display ads show up on Google’s partner sites and typically show both images and text. Related Content: Google Display Retargeting Ads: A Budget-Friendly AdWords Option. Google Shopping Ads. There are also tons of ways to reduce your cost-per-click (CPC). Controlling budgets and cost.

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Making Sense of Marketing Acronyms: Part 1

Bluetext

CAC (Customer Acquisition Cost) The cost of finding your next paying customer, the cold hard cash that got them through the door and signing on the dotted line. CPM (Cost Per Mille) The cost of showing off your ad to 1,000 people! CPC (Cost Per Click) The cost of one single click on your ad or link.