Cost per Lead Leads Organization PointClear 
ViewPoint
DECEMBER 12, 2017
Last week a prospect told me that he needed higher quality leads than were currently being provided by two third-party outsourced solution providers. His definition of a lead was the loosest that I have ever heard. An employee of a targeted company needed only to download some content to be qualified as a lead.
ViewPoint
MAY 11, 2017
PointClear was recently given a verbal approval for a pilot program by the SVP of Sales for a technology solutions provider. In fact, the competitor pays its staff $11 to $12 per hour – substantially less than we pay (more than half as much). What else, besides labor costs, factor in to the costs of lead generation?
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ViewPoint
OCTOBER 3, 2017
Standard B2B lead-generation programs produce an average 5% lead rate while advanced lead-generation programs (which include lead nurturing) produce an average 15% lead rate—three times higher. That is why you frequently hear sales say: “the leads suck.”. Long term, things get even worse.
ViewPoint
FEBRUARY 23, 2018
What is a lead? While all of these scenarios have potential, none could be called a lead. Sales won’t spend the time it takes to cull through 100 so-called leads for 3 to 4 good ones. Which means those “leads” land in a black hole, and the money spent to generate them is wasted. Is this a person with authority to buy?
ViewPoint
JUNE 5, 2017
Accountable organizations win bigger deals--and drive a whole lot more revenue. The status quo--where marketing complains about sales not following up on their leads and sales says the leads are no good--is not the place to be. An unrealistic number of leads expected to be sourced by sales (50%). And why you win or lose.
ViewPoint
JANUARY 13, 2017
You need full visibility into how many touches it takes to generate a lead, your lead rate, and your cost per lead at every stage in the funnel. You need to measure which leads are rejected and why. And you need to know at what rate your leads progress. Exploring its feasibility in your organization?
ViewPoint
DECEMBER 9, 2010
There is a counter-intuitive relationship between lead volume and sales performance. With sales organizations facing lower numbers, it seems logical to turn to volume lead generation to fill their pipelines with more and more sales leads in hopes that some will turn into sales.
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