Remove Cost per Lead Remove Lead Management Remove PointClear Remove Spending
article thumbnail

What Should the Sales Close Rate Be?

ViewPoint

Best case a stack of leads (virtual or otherwise) is rifled through, a few leads are cherry-picked out – and other leads are left to go into the black hole frequently called CRM. Imagine Spending $208,350 on Marketing Leads That Are Trashed Immediately. Cost per sales qualified lead is $1,250.

article thumbnail

What's it take to generate leads that fuel your forecast?

ViewPoint

Sales won’t spend the time it takes to cull through 100 so-called leads for 3 to 4 good ones. Which means those “leads” land in a black hole, and the money spent to generate them is wasted. Leads aren’t leads unless: They’re qualified. At PointClear, our average associate is 50.