Cost per Lead, Lead Management and PointClear

What's it take to generate leads that fuel your forecast?

ViewPoint

FEBRUARY 23, 2018

More and more marketers understand that agile, which started in the IT development realm, has good application in marketing in general, and in lead management specifically. At PointClear, we apply agile to what we do for clients to save time, save money, prevent frustration and get better results.

Sales Qualified Leads

Sales Qualified Leads Forecasting PointClear Enterprise Management

What Should the Sales Close Rate Be?

ViewPoint

MAY 23, 2017

One of the biggest software companies in the world has a division that spends over $200,000 per year on leads that sales refuses to follow-up on. Because a few years ago the sales group asked us (PointClear) to validate those so-called leads and it turned out that only 1.8% Cost per sales qualified lead is $1,250.

Sales Qualified Leads

Sales Qualified Leads Lead Ranking Top of Funnel Work Management

B2B Marketing Zone

What's it take to generate leads that fuel your forecast?

What Should the Sales Close Rate Be?

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