41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018
SnapApp
APRIL 4, 2018
Common tool used: Marketo. . #3: 3: Sales Qualified Leads (SQLs). . These are hot leads that provide a much stronger indication of lead quality. Common tool used: Marketo. . #4: 4: Cost-Per-Lead (CPL). . CPL thresholds will vary quite a bit based on the product and industry.
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