article thumbnail

41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

Common tool used: Marketo. . #3: Common tool used: Marketo. . #4: Full Circle Insights | Sr. Visibility and ranking, SERP rankings - Ahrefs. These folks usually download a whitepaper, fill out a form or sign up for a newsletter. MQLs require more education and follow-up to be converted to an SQL. .