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Marketing Automation Trends for 2010

LeadSloth

JANUARY 12, 2010

Kevin Joyce , CMO, Market2Lead. Kevin Joyce, CMO, Market2Lead ( @nivenor1 ). When measuring number of leads and cost per lead, marketing’s goals aren’t aligned with sales. Malcolm Friedberg , Principal, Left Brain Marketing. Kristin Hambelton , Sr Director of Marketing, Neolane.

Marketing Automation Services 100
Marketing Automation Services Marketing Automation Sales Management Automation 100
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Top 32 B2B Marketing Posts and Hot Topics of Social Media Forecast

B2B Marketing Zone Posts

MAY 3, 2010

Numbers such as click-thrus, cost-per-lead, cost-per-sale and ROI dominate the landscape of marketing discussions. A process can be continually improved through ongoing testing and refinement and will generate higher quality results more cost effectively (i.e. Could Facebook become a Lead Nurturing platform?

Forecasting 40
Forecasting Social Media B2B Marketing Social Marketing 40
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