Buying Cycle Cost per Lead Event Market2Lead 
LeadSloth
JANUARY 12, 2010
Kevin Joyce , CMO, Market2Lead. A funny thing happens when you start planning out communication—it actually happens, it addresses buying cycle gaps and it becomes more effective because it’s cohesive. Kevin Joyce, CMO, Market2Lead ( @nivenor1 ). Malcolm Friedberg , Principal, Left Brain Marketing.
B2B Marketing Zone Posts
MAY 3, 2010
Monday Marketing Term: Content Mapping - Marketing Genius Blog , April 26, 2010 Content mapping is the process of understanding and organizing the flow of content for your website, nurturing campaigns or blog, so it can be presented to your audience ( personas ) based on their needs and stage in the buying cycle. I like numbers.
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