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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

However, if you are in a rush we broke down the most commonly cited metrics across each of the funnel stages. . . 4: Cost-Per-Lead (CPL). . This metric will provide a tangible dollar amount so the marketing team can determine how cost-effective it is to acquire new leads across each of the different channels.

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5 Steps to Achieve Content Marketing Success [Slides]

Marketing Insider Group

And the cost per lead of many marketing programs is starting to soar. This is all at a time when marketing budgets are feeling the strain of sales’ expectations that marketing will produce more leads and better leads. The majority of internet users tune out advertising. Shifting from Push to Pull.

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LinkedIn Lead Generation Forms – What’s All the Fuss About?

Ledger Bennett

After reviewing the results at the end of the quarter, not only had the lead generation campaign generated more leads, it achieved a whopping 147% higher conversion rate than the campaign directing users to the client’s gated landing page. The post LinkedIn Lead Generation Forms – What’s All the Fuss About?

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Video Email Marketing: How to Boost Your Sends with Video

Vidyard

Cut costs: Videos can lower your cost per lead 19%. That’s not all, either: Email marketing helps you build a library of videos that you can reuse over and over to achieve a similar lift across social media and your website. How to Attach Videos to Your Emails. Try Vidyard for free.

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Video Email Marketing: How to Use Embedded Video to Boost Sends

Vidyard

In only four minutes, Vidyard’s Social Media Manager Charlie Rogers explains why you should add video to your emails, how to do it, and where to use it. You can use videos to provide news roundups, advertise events, provide event follow-up, explain products, announce a new release, or offer a tutorial.