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New Marketing Report: B2B Lead Generation Trends 2013

Everything Technology Marketing

The most effective lead generation tactics used by marketers: Company website, email marketing and SEO. The greatest barrier to lead generation success is lack of resources: Staff, budget and time. B2B marketers’ top metrics to measure marketing ROI: Cost per lead, revenue and lead volume.

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Marketing Automation- What’s the Fuss? New Book Sets the Record Straight

NuSpark Consulting

If you’re a B2B marketer and you’re not hibernating, you obviously know the concept of marketing automation. Marketo, Aprimo, Eloqua, Silverpop and all the rest are there to push this technology towards you. Marketing Automation doesn’t work unless there’s a realistic scoring model in place. Highlights: 1.

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Marketing Automation- What’s the Fuss? New Book Sets the Record Straight

NuSpark Consulting

If you’re a B2B marketer and you’re not hibernating, you obviously know the concept of marketing automation. Marketo, Aprimo, Eloqua, Silverpop and all the rest are there to push this technology towards you. Marketing Automation doesn’t work unless there’s a realistic scoring model in place. Highlights: 1.

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Lead Liaison Announces Next Iteration of Event Lead Management, GoExhibit!â„¢

Lead Liaison

Example data points include average cost per lead (CPL), revenue generated, return on investment, post-event engagement activity, and more. marketing automation platforms (HubSpot, Eloqua, Salesforce.com Marketing Cloud, etc.), About Lead Liaison. Furthermore, GoExhibit!â„¢

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Q&A Recap From Our 2020 Trends Webinar

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Sometimes to stay on top of what’s in the market, primarily if I haven’t heard of your product before, and other times because I see the need for your product. You should first look at your cost-per-lead from any paid campaigns you’re running to generate the demo requests, plus the cost of the gift.