Ambal's Amusings

OCTOBER 15, 2009

Read these interesting blog posts on B2B marketing ROI: Kevin Joyce's Untangling B2B Marketing Campaigns ROI , Jon Miller's Improving B2B Marketing ROI: Thought Leadership With Merry Elrick , Tom Scearce's Three metrics that are more useful than Cost per Lead. The High-Tech Direct Marketing Handbook (Ebook).

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Valasys

APRIL 10, 2020

Using omnichannel retargeting strategies helps marketers keep their brands in front of the prospects and engage specifically with specific target accounts. According to Forrester, 75% of buying activity happens before a “hand raise” and thereby retargeting is a crucial part of the account-based marketing mix.

Account Based Marketing 52

Account Based Marketing Marketing & Strategy Webinar Metrics Marketing Strategy 52

PureB2B

NOVEMBER 29, 2016

Improved targeting of prospects and current customers is another benefit, because DemandGen report stated that lead nurturing allows companies to “produce, on average, a 20% increase in sales opportunities versus non-nurtured leads”. Marketing Analytics. There is also a marked improvement in customer experience.

Marketing Automation Services 66

Marketing Automation Services Resource Management Marketing Automation Digital Asset Management 66

PureB2B

NOVEMBER 29, 2016

Improved targeting of prospects and current customers is another benefit, because DemandGen report stated that lead nurturing allows companies to “produce, on average, a 20% increase in sales opportunities versus non-nurtured leads”. Marketing Analytics. There is also a marked improvement in customer experience.

Marketing Automation Services 62

Marketing Automation Services Resource Management Marketing Automation Digital Asset Management 62