ViewPoint
JANUARY 4, 2018
I review a lot of content on this topic and am amazed at what I find written about lead cost. For example: “The average cost per lead across all the companies surveyed is almost $200 ($198.44).Admittedly, see marketing charts analysis of HubSpot’s “2017 Demand Generation Benchmarks Report” ).
ViewPoint
JUNE 16, 2015
Mike Damphousse, founder, CEO and CMO of Green Leads and author of Smashmouth B2B Blog: Sales & Marketing Demand Gen places the focus on value: 1) The value of the inbound versus outbound lead; and 2) how far those leads are in the pipeline against the amount invested. So, maybe we’re asking the wrong questions.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
ViewPoint
JUNE 28, 2018
During the year, marketing spent a lot of money driving thousands of so-called leads—while sales reported that they got absolutely nothing of value from marketing. I asked him what percentage of leads delivered by PointClear were considered high quality and he said 100%.
ViewPoint
JULY 17, 2012
"So while average performing reps are running full speed ahead toward inbound leads, HIGH performing reps on the other hand actually told us that they progressively disqualify (and even [de-prioritize]) inbound leads. This is not an anomaly. What you learn will probably surprise you.
Paul Gillin
FEBRUARY 2, 2012
My 15 months of hell taught me otherwise, and that’s why I was curious when Dan McDade sent me a copy of The Truth about Leads. McDade Is an entrepreneur whose company, PointClear , helps businesses improve their prospecting and lead nurturing. These tactics can generate a lot of names, but not many qualified leads.
Expert insights. Personalized for you.
204 
Let's personalize your content